Conducted in winter 2024 by Léger on behalf of the CSF, ÉducÉpargne and the Institut national de recherche scientifique (INRS), “L'étude sur les revenus à la retraite des Québécoises et Québécois” highlights significant discrepancies: nearly one in three Quebec women has not started planning for retirement and says she doesn't have enough income to do so, compared to one-fifth of men in the same situation. Whatever their income level, women also feel less confident in their financial skills than men. In the area of savings and investments, this disparity is 33% versus 50%. These results continue to fuel discussions in the media and at specialist events.

“ÉducÉpargne wants to help everyone, women and men alike, to develop and maximize their retirement savings reflexes. Our partnership with the CSF has proved highly valuable in pursuing these objectives, both in terms of rigorously identifying the issue of women's retirement savings, and in effectively reaching out to the general public and raising awareness of these issues,” emphasizes Nathalie Bachand, Chairman of the Board of ÉducÉpargne.

Since CSF members deal directly with the public and have a duty to keep their clients well informed, they play a central role in improving financial literacy. That's why the CSF has provided them with a series of tools, information and complementary training courses to help them deepen their understanding of the issues involved in preparing for retirement, and better support their various clienteles. The CSF's multidisciplinary approach ensures rigorous and consistent supervision of financial services advisors in all areas of practice.

“The CSF is proud to have instigated this campaign. This type of initiative allows us to actively contribute to collective reflection on the financial issues that affect the population. Thanks to partnerships like this one with ÉducÉpargne, we are able to advance both public awareness and the support offered by our members,” points out Daniel Richard, Vice-President, Community Relations at the CSF.

First broadcasted last fall, the “Faut qu'on se parle” campaign reached a wide audience, with 3.4 million impressions and 469,000 views of the two online video messages. The campaign is back online from April 29 to June 9 on various platforms. Visit fautquonseparle.ca to view the content.