Standards

The graphic standards guide includes guidelines and templates designed to maintain consistency across all CSF communication channels.
Logo CSF

Description

The visual identity of the CSF is composed of the symbol and the signature "Chambre de la sécurité financière"

The four rectangles convey concepts of supervision, assistance, and protection, reflecting the primary mission of the CSF: public protection. Additionally, they represent the four key foundations of its members' work: integrity, honesty, rigor, and competence. The colours inspire confidence, and overall the symbol is a reminder that the CSF is an asset for the Quebec financial ecosystem.

The signature exists only in French.

Logo CSF minimal size

Usage

Minimum size

The minimum size for the logo is defined by the width of the symbol and signature at 1,25 inches (3,175 cm) for printed materials. For electronic communications, the minimum size is 170 pixels.


Logo CSF espace protection

Clear space

To ensure the integrity and legibility of the logo, it is crucial to conserve a clear space around it. This clear space is equivalent to 0.75 X, which is 75% of the height of a rectangle around the symbol or the space between it and the organization's name. This clear space is included in all available file formats, please do not alter it.


Logo CSF other logo

Clear space near another logo

The minimum clearance near another logo is 2 times the minimum clear space.


Common missteps to avoid

Here are some examples of incorrect logo usage.

Do not change the color

Do not change the color

Do not move the symbol

Do not move the symbol

Do not alter the proportions

Do not alter the proportions

Do not apply on a background that impairs legibility

NDo not apply on a background that impairs legibility

Do not modify the symbol

Do not modify the symbol

Do not modify the text

Do not modify the text

Do not add effects

Do not add effects

Do not insert the logo in a shape or form

Do not insert the logo in a shape or form

Do not separate the symbol and signature

Do not separate the symbol and signature

Colors

Colors are an integral part of the visual identity. Please make sure to download the appropriate file type for the chosen medium.

Logo CSF palette de couleurs


Contrast on color

The full-color logo on a white background (1) is the preferred and optimal application. Only this version is available for download. For black and white and reversed versions, please send a request to info@chambresf.com.

The black and white version (2) can be used on a light background in publications that do not allow for the use of color. In some cases, the visual identity can be applied in reverse on a colored background or on a photo, but this should be done with discretion (3). Examples (4) and (5) demonstrate acceptable applications, as they maintain good legibility.

Full-color logo on a white background (1)

Full-color logo on a white background (1)

Black and white logo on a white background (2)

Black and white logo on a white background (2)

Inverted logo on a colored background (3)

Inverted logo on a colored background (3)

Black logo on a light background (4)

Black logo on a light background (4)

Inverted logo on a dark background (5)

Inverted logo on a dark background (5)

Download

Different file formats are available for download. The following information will help you choose the most appropriate format for the intended use.

Digital use

JPEG format

Suitable for various digital uses on a white background, matching the clear space.

Logo in .jpg format (283.7 kb)

Download
PNG format

Suitable for various digital uses. It features a transparent background, allowing it to be placed on a background color permitted by our style guide.

Logo in .png format (125.8 kb)

Download
SVG format

Suitable for various digital uses. It is a vector format that allows resizing without loss of quality, making it ideal for logos used on the web.

Logo in .svg format (2.5 kb)

Download

Print use

Logos intended for print are available in vector format (.eps) to ensure optimal print quality.

CMYK format

Suitable for commercial printing in four separate colors (cyan, magenta, yellow, and black), mainly for items such as flyers, brochures, advertisements, etc.

CMYK logo in .eps format (818.3 kb)

Download
PANTONE (PMS) format

Suitable for printing solid colors (spot colors or offset), typically used for items like business cards, letterheads, etc.

PMS logo in .eps format (819.5 kb)

Download
Membre logo CSF en

Description

The "CSF Member" Logo: a plus to highlight your professionalism

When you use the logo that identifies you as a member of the CSF, you add seriousness and credibility to your communication materials. Displaying your affiliation with an organization whose mission is to protect the public demonstrates your pride and commitment to upholding the highest standards of ethics and professionalism.

The visual identity consists of the symbol and the "CSF Member" signature.

Please note that its use is reserved for advisors and not for brokers, firms, or other organizations. Furthermore, it must not be used or presented in any way that could suggest that the CSF recommends or endorses the products or services offered by an advisor.

Logo member csf minimal size

Usage

Minimum size

The minimum size for the logo is defined by the width of the symbol and signature at 1,3125 inches (3,33 cm) for printed materials. For electronic communications, the minimum size is 175 pixels.


Logo membre CSF en protection

Clear space

To ensure the integrity and legibility of the logo, it is crucial to observe a clear space around it. This clear space is equivalent to 0.75 X, which is 75% of the height of a rectangle around the symbol or the space between it and the organization's name. This clear space is included in all available file formats, please do not alter it.


Logo membre csf other logo

Clear space near another logo

The minimum clearance near another logo is 2 times the minimum clear space.


Do not do

Here are some examples of incorrect logo usage.

Do not change the color

Do not change the color

Do not move the symbol

Do not move the symbol

Do not change the proportions

Do not change the proportions

Do not apply to an image that impairs legibility

Do not apply to an image that impairs legibility

Do not modify the symbol

Do not modify the symbol

Do not modify the text

Do not modify the text

Do not add effects

Do not add effects

Do not include in a form

Do not include in a form

Do not separate symbol and signature

Do not separate symbol and signature

Colors

Colors are an integral part of the visual identity. Please make sure to download the appropriate file type for the chosen medium.

Logo CSF palette de couleurs


Contrast on color

The color visual identity on a white background (1) is the preferred and optimal application. Only this version is available for download. For black and white and reversed versions, please request them at info@chambresf.com.

The black and white version (2) can be used on a light background in publications that do not allow for the use of color. In some cases, the visual identity can be applied in reverse on a colored background or on a photo, but this should be done with discretion (3). Examples (4) and (5) demonstrate acceptable applications as they maintain good readability.

Full-color visual identity on a white background (1)

Full-color visual identity on a white background (1)

Black and white visual identity on a white background (2)

Black and white visual identity on a white background (2)

Inverted visual identity on a colored background (3)

Inverted visual identity on a colored background (3)

Black visual identity on a light background (4)

Black visual identity on a light background (4)

Inverted visual identity on a dark-toned background (5)

Inverted visual identity on a dark-toned background (5)

Download

You have access to different versions of the logo in French and English, depending on their use. The following information will help you choose the most appropriate file format.

Digital use

JPEG format

Suitable for various digital uses on a white background, matching the clear space.

Logo in .jpg format (378.6 kb)

Download
PNG format

Suitable for various digital uses. It features a transparent background, allowing it to be placed on a background color permitted by our style guide.

Logo in .png format (42.7 kb)

Download
SVG format

Suitable for various digital uses. It is a vector format that allows resizing without loss of quality, making it ideal for logos used on the web.

Logo in .svg format (3.7 kb)

Download

Print use

Logos intended for printing are available in vector format (.eps) to ensure optimal print quality.

CMYK format

Suitable for printing in four separate colors (cyan, magenta, yellow, and black), mainly for items such as flyers, brochures, advertisements, etc.

CMYK logo in .eps format (828.0 kb)

Download
PANTONE (PMS) format

Suitable for printing solid colors (spot colors or offset), typically used for items like business cards, letterheads, etc.

PMS logo in .eps format (828.1 kb)

Download

Graphic charter

Colors and typography are an integral part of the visual identity. Below, you will find the guidelines to follow.