ANNOTATED CODES OF ETHICS
The proper operation of the financial markets requires consumer confidence in those markets. That confidence, in turn, depends largely on the integrity of financial market professionals.
It is therefore crucial to show consumers that they can have confidence in the financial markets because there exist rigorous standards of practise that are applied and respected by industry members.
The disciplinary process and the rules of ethics do not merely target extreme cases of fraud or dishonesty. The are also intended to foster proper and exemplary conduct.
Thus, acting with integrity, loyalty and competence and in the interests of the client, understanding the products being offered, and offering advice and products that suit a client’s situation are ethical obligations that are not satisfied by merely filling out all the required forms.